As health and wellness grows to a trillion dollar industry*, new research shows that while people are getting healthier – treasured family pets are in desperate need of a doggy-diet overhaul.
Research by New Zealand pet nutrition company K9 Natural has revealed that although 96% of Kiwis claim their dog is a much loved family pet, over half (58%) have no idea what ingredients are in the food they feed their dog.
K9 Natural CEO, Neil Hinton says pet owners are still in the dark about their beloved pooches’ health.
“While we are all making better nutrition choices for ourselves, our pets are still getting highly processed, carb-laden foods, that are adding to a lot of the common health issues dogs have.”
Although well-meaning dog owners want their four-legged friends to be as healthy as possible, many are confused about what constitutes an ideal doggy diet.
Carbohydrates and fats are the biggest source of confusion with more than half of respondents thinking carbs are essential for dog health, and 40% believing that feeding their dogs fat would cause weight gain.
Hinton clarifies the misconception by saying, “Research shows that dogs thrive on a natural high meat diet consisting primarily of protein, fat and very low levels of carbohydrates.”
“Its common sense – dogs have always eaten meat – what we’re trying to do is make it as easy as possible for owners to feed a complete and balanced natural diet”
The K9 Natural survey also revealed that four in ten dogs suffer from an array of health conditions such as muscle and joint issues, skin problems, bloating and low energy levels – all of which can be remedied by a natural, high-meat diet like K9 Natural Hinton says.
“We are passionate about improving the health of pets and we are investing significantly in research to help us create a range of natural products that make a real difference to pet health and happiness. We’ve seen remarkable improvements in dogs overall health, such improvements in skin allergies, the condition of their coat and energy levels, after eating a K9 Natural diet, as it’s what they’re designed to eat.”
K9 Natural is a complete and balanced natural diet made with 90% meat, blood, bone and offal, 5% green lipped mussels and eggs, 5% fruit and vegetables, vitamins and minerals and 0% nasties – all sourced from New Zealand.