Who are you?
Inspired by our beautiful New Zealand environment, and guided by world leading science, K9 Natural provides the best blends of natural food for dogs and cats.
We’re a team of enthusiastic pet lovers who understand the journey to get the very best quality food delivered to your pet’s dinner bowl. We sniff out the freshest produce, support sustainable and free-range farming practices, and create high-meat diets that will give your pet the natural energy and nutrients they crave.
Why a high-meat diet?
In recent years we have become increasingly aware of the nutritional needs of our pets and the impact that diet has on the quality of their lives. World leading research from our in-house pet nutritionist has shown us that dogs and cats thrive on a natural diet high in meat and rich in vitamins and minerals. Our naturally derived diets ensure that all nutritional goodness of our wholefood ingredients is maintained, while eliminating unnecessary fillers such as grains, cereals and starches.
Are any of your products in compliance with AAFCO?
K9 Natural and Feline Natural core diets are formulated to meet AAFCO requirements for all life stages, from puppies right through to adults. K9 Natural Puppy also meets all AAFCO requirements.
So, is your food is suitable for my dog/cat with skin allergies?
Absolutely! K9 Natural and Feline Natural diets are ideal for allergy prone dogs and cats due to the fact we have eliminated common allergy-inducing fillers and skin irritants. With allergy-prone dogs in mind, we have created complete diets for dogs that are made from a single source protein.
And what exactly is freeze-dried food?
The innovative freeze-drying process takes moisture out of our original fresh meat recipe without heating it, leaving in all the nutrients your pet will thank you for. Freeze-dried food is the perfect solution to easy storage and transport, giving more pet owners the option of providing their pets with a high-meat diet. Simply add water back into the food when using a meal, or sprinkle of your pet’s food to use as a tasty topper!
What is the difference between your freeze-dried, frozen and canned food?
All of our ranges contain the same nutritious recipe with absolutely no fillers such as grains, cereals and starches, just in different formats so you can pick the option that best suits you and your pet.
What are the small white specks that I’ve noticed in my Feline Natural cans?
Rest assured, the white specs you’ve been noticing are completely normal! They’re simply small bits of fat that have become separated during heating in the canning process. Our Feline Natural cans are free from any gels or binding agents whatsoever, just fresh New Zealand water, which means you’re more likely to notice our nutritious whole food ingredients.
Tell me more about your ingredients…
All of our wholefood ingredients are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, the finest seafood from sustainable sources, vegetables grown from fertile soil and cage-free chicken and eggs.
Are your recipes GMO-free?
Absolutely! All K9 Natural and Feline Natural products and their ingredients are GMO-free.
What is green tripe, and how should I include this in my dog’s daily diet?
Green tripe is a natural superfood for dogs. You can boost the nutritional value and flavour of your dog’s food with our 100% New Zealand Grass-Fed Lamb Green Tripe Booster. It’s perfect as a daily supplement, a highly palatable superfood and one of the best additions you can make to your pet’s diet. Lamb Green Tripe is an excellent digestive aid containing live, naturally occurring microorganisms and healthy prebiotics and probiotics – the only downside is the smell!
I notice your new AAFCO Feline Natural diets now include Taurine on the ingredient list, was Taurine not present in your old diets?
Taurine is present in our current diets, it is naturally derived from the contribution of the Lamb, Beef, or Venison heart. However, due to new AAFCO guidelines and to account for seasonal variation within our natural wholefood ingredients, we have now included Taurine in our fortifier to ensure the required levels are met all year round.
I notice Canola oil is no longer included in your Feline Natural diets, why was this removed and what replaced it?
While reformulating the Feline Natural formulas to the new AAFCO standards, we took the opportunity to revisit the current ingredient list, with the aim of delivering a more favourable offering. In doing so we have removed Canola oil. Canola oil was included as part of the fortifier and made up less than 0.001% of the formula, as a replacement we now include Sunflower oil.
What is the purpose of sunflower oil in your K9 Natural recipes?
Sunflower oil is included in K9 Natural recipes as a natural source of linoleic acid, a nutrient required to meet the standard for AAFCO complete & balanced diets.
Why do you include flaxseed flakes in your Feline Natural recipes?
Our Feline Natural core diets are complete and balanced for all life stages of cats, containing everything your fur family need to thrive. Flaxseed flakes are used in very small amounts, making up less than 0.3% of the recipe and will aid with digestion and in the formulation of healthy stools.
How should I transition my pet onto a K9 Natural or Feline Natural diet?
It’s super easy, just start by mixing K9 Natural or Feline Natural in with your pet’s existing diet, then simply increase the amount of K9 Natural or Feline Natural until your pet is lapping up a full bowl of wholefood goodness! You can make this transition between 3-10 days depending on your dog’s sensitivity to new food. Alternatively you can just use K9 Natural or Feline Natural as a nutrient or flavour boost, simply sprinkle or mix into your pet’s existing food as a tasty topper.
K9 Natural Green Tripe Boosters can also be a useful tool to help the transition, as they contain a whole range of prebiotics that can aid in digestion and help settle your pet’s tummy.
Is it safe to mix K9 Natural and Feline Natural with other foods?
It sure is. We understand that your pet’s diet needs to work in with your own individual lifestyle, and many of our customers choose to use our products as a meal mixer- in fact, we’ve created our Toppers range for this very purpose! Simply sprinkle over your dog’s existing diet for a nutrient dense, high-meat boost or as a great way to entice picky eaters.
I’ve bought your frozen food, how should I feed this to my pet?
It really comes down to your pet’s individual taste! While some will prefer crunching through the food frozen, other’s will prefer their meal partially or fully defrosted.
I’ve bought your freeze-dried food, how should I feed this to my pet?
If you’re using K9 Natural freeze-dried food as your pet’s sole diet, we recommend adding equal parts warm water back into the food. Follow the feeding instructions on the back of your packet.
If you’re using this food as a nutrient or flavour boost, simply sprinkle or mix into your pet’s existing food as a tasty topper.
How should I store and handle my K9 Natural and Feline Natural products?
We recommend handling our products as you would raw meat; wash your hands and wipe surfaces once they have been in contact with the food and give your pet’s bowl a good clean after every meal.
If the food has been defrosted or rehydrated, refrigerate any leftovers after thirty minutes and dispose of any uneaten meals within three days.
For maximum freshness, we suggest storing your frozen products in a freezer and freeze-dried products in a cool, dry place such as a cupboard or pantry and resealing after each use. Once the packet is opened, we suggest using the food within 3 months. The overall shelf life 18 months for frozen, 2 years for freeze dried and 3 years for canned food.
Can I be assured that your food is safe for my pet to eat?
New Zealand has one of the cleanest supply chains in the world. Nothing is more important to us than the safety and quality of your food. All of our wholefood ingredients are sourced in New Zealand, or of human-grade quality and can be traced back to the farm. Every batch of K9 Natural is thoroughly tested before it leaves the factory, and for your ultimate peace of mind, K9 Natural food meets all AAFCO requirements.
Is your canned range still raw?
Our canned range contains the same wholefood goodness of our existing recipe, which has been canned for your convenience. The product is heated during the canning process leaving all the nutrients inside the can. The best part – we don’t use any gels or binders whatsoever! The only thing we add is natural New Zealand water.
Does K9 Natural use HPP (High Pressure Processing)?
Not us! K9 Natural does not use any form of high pressure processing/pasteurisation in the production of our products.
Are your Feline Natural cans BPA-free?
They sure are. We’re pleased to confirm that all our Feline Natural cans are BPA-free. We are currently updating our packaging to include this information.
And are your K9 Natural cans BPA-free?
We are happy to confirm that our entire range of canned K9 Natural products are BPA-free. We are currently updating our packaging to share this information.
This all sounds great! Now where can I go to try your products?
Check our easy store locator to find a map of your closest stockists. No-one in your area yet? Have a look at the list of online retailers that might be able to deliver to your doorstep!
I’m a retailer/distributor, who do I get in touch with to start stocking your products?
Send us a detailed email through our website and we’ll put you in touch with your closest K9 Natural representative.